Paradise Beach is one of the most attractive of the many wonderful beaches Phuket has to offer. It's compact and has a great view right across Patong Bay. The beach itself is barely 150 metres long and there is another small beach next to it, reached by a path through the rocks and it's located just next to the busy Patong beach.
Paradise Beach features shade-giving palm trees and tropical almonds. There are large granite rocks at both ends of the sand and a coral reef some 100 metres out. Jet-skis are actively discouraged from approaching the beach, resulting in a calm, peaceful location. While access to the beach used to cost as much as 500 baht per person, this charge has been removed and it is now totally free.
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Situated about five kilometres southwest of Patong, you get to Paradise Beach by heading south along the last stretch of Patong's Beach Road to Amari Phuket, taking a left at the fork and going past Baan Yin Dee up on the hill. Drive past the entrance to Tri Trang Resort, pass Merlin Beach Resort and follow the road to Emerald Bay. There's a steep gradient and the road is not so wide and is certainly twisty, but keep on going until it finally swoops down into Paradise Beach car park.
Various activities are available through the beach club which now dominates the beach, including snorkelling, kayaking, body boarding and scuba diving. Dive centres located in Patong Beach sometimes come here with their students or qualified divers to explore the reef that lays 100m off Paradise Beach. Snorkellers can explore the three rocky capes at both ends and in-between the two beaches.
Access to the beach (through the club) starts at 09:30. People have a lot of fun swinging from a rope attached to an overhanging tree branch and dropping into the water (at high tide) as well as playing beach volleyball and relaxing in the sun.
There are no beach vendors on Paradise Beach, but there is a good selection of restaurants and shops for refreshments and souvenirs. Beachgoers can sample a good range of Thai and international dishes. You also have the choice of ordering a meal and drinks from your sun lounger or eat at tables set in the dining room.
Paradise Beach Club
Paradise Beach Club Phuket is a large, well-developed party spot located on Paradise Beach in an isolated bay a short distance from Patong Beach. Featuring shops, restaurants, activities and fantastic Koh Phangan-style beach parties, it has an air of exclusivity without being prohibitively expensive. The majority of the Paradise Beach Club complex is on a pristine 150-metre white-sand beach, with sun chairs and a volleyball court right on the sand, along with trees providing some shade while the hilly flanks of the secluded bay provide a sense of isolation and exclusivity. The back of the beach is lined with three chic and trendy restaurants – one each serving Italian, Chinese and Thai cuisine. Prices are generally around the same as you would pay in Patong, such as large tasty pizzas for 250 baht.
Full Moon Festival at Paradise Beach
The Full Moon Festival at Paradise Beach is Phuket’s biggest beach party. Modelled after the successful Full Moon Party on Koh Phangan, Phuket’s version of the all night beach party is a more upscale affair and is well organised. Each month on the night of the full moon, famous DJs, local expats, Thais and tourists head to Paradise Beach to party and dance all night long. Tickets can be bought at all travel agencies or online, and for around 1,000 baht you get entrance and a free cocktail. Paradise Beach is well located on a beautiful secluded beach close to Patong Beach.